The EU-Vietnam Free Trade Agreement (EVFTA) and the EU-Vietnam Investment Protection Agreement (EVIPA) open many opportunities to promote trade and investment between Vietnam and the European Union.

Vietnamese products are attractive to foreign distribution channels as lots of purchase departments of foreign distribution channels have arrived in Vietnam to speed up purchasing contracts with local enterprises.

National brand Vietnam Value has risen in value by US$12 billion over last year to US$247 billion, according to the UK's brand valuation consultancy Brand Finance.

Once the EU-Vietnam Free Trade Agreement (EVFTA) takes effect, over 99 percent of tariff on goods from both sides will be lifted, a Vietnamese official has said.

The Vietnam Chamber of Commerce and Industry (VCCI) is organising an exhibition in the central city of Da Nang to introduce typical products of all 63 cities and provinces across Vietnam to delegates

 VietNamNet Bridge – Vietnamese products are facing fierce competition from Thailand imports in the local market as Thai companies increasingly expand their presence in the country.

 The US was Vietnam’s biggest export market in the first 11 months of 2015 with a turnover of 30.6 billion USD, up 17.6 percent year-on-year, said the General Statistics Office (GSO).

VietNamNet Bridge – The role of Thai business in Vietnam’s marketplace has grown significantly over recent years, and experts expect this trend to continue — particularly in light of the ASEAN Economic Community coming to fruition later this year.

 VietNamNet Bridge – Vietnamese firms trading with China should have a rethink to reduce the ballooning trade deficit and the massive dependence on the neighbouring country, entrepreneurs told a forum held in HCM City last week.

 VietNamNet Bridge – Foreign invested enterprises (FIEs) have been “flattering” petty merchants by offering attractive preferences in an effort to encroach on the traditional markets, considered as the “territory” of domestic products.

 VietNamNet Bridge – The US biggest importers have begun seeking goods supply sources from Vietnam, while the negotiations for the Trans Pacific Partnership Agreement (TPP) are being conducted.

While Vietnamese products flood the supermarkets owned by Vietnamese or Chinese, they rarely can be seen at the US owned hypermarkets, or they are available there under the others’ names.

VietNamNet Bridge - Most of the anti-dumping lawsuits targeting the labor and environmental resources intensive industries. These are the "holes" vulnerable to trade defense measures for piercing.