VietNamNet Bridge - OTT TV is a playing field where Vietnamese players’ rivals are all ‘giants’, from Facebook to Google to Netflix. 

VietNamNet Bridge - More Vietnamese firms have squeezed into the OTT market, where they have to compete with YouTube and Netflix.

VietNamNet Bridge - The domestic OTT market is entering a period of stiff competition with copyright posing the biggest pressure. 

VietNamNet Bridge - OTT TV service providers are competing with each other as well as amateur and unlicensed players.

VietNamNet Bridge - The Vietnam Multimedia Corporation (VTC) earlier this year unexpectedly refused to attend an event honoring content creators held in HCM City. 

VietNamNet Bridge - Pay-TV companies are now cooperating with each other, rather than slashing fees in an effort to find more subscribers.

Television companies, complaining that they are losing big money because of copyright infringement, have urged MIC to impose heavier sanctions on violators, saying the  television industry will not be able to develop.

VietNamNet Bridge - About 50,000 people use unlicensed OTT apps on Android box a month, according to some estimates. Collecting fees through scratch cards, the unlicensed apps may earn billions of dong of illicit profits.

VietNamNet Bridge - Hundreds of foreign television channels from Japan, South Korea, China, India, Russia and Thailand are being provided to Vietnamese watchers via OTT (over the top) apps. 

VietNamNet Bridge - Surveys show big changes in Vietnamese TV viewers’ tastes and hobbies, indicating that OTT TVs will become more popular.

 VietNamNet Bridge – OTT TV content service providers hope they can make money with their added-value services, interaction services and advertisements as well as new user fees to be collected in 2016.