The boom in digital technologies in recent years has sped up the evolution of retail and changed buying habits – providing a new driver of growth for fast-moving consumer goods (FMCG).

E-commerce in Viet Nam is growing, however many individuals and businesses are taking advantage of online platforms to sell poor quality and fake goods, harming customers and causing lost tax revenues.

Sendo, for the first time, was listed as one of the four most visited ecommerce platforms in the second quarter of 2019, according to data from iPrice Insights’ map of ecommerce.

The Vietnamese Government should impose strict punishments on the trade of counterfeit goods on e-commerce platforms, attendees were told at a conference held in Hanoi on Thursday.

 Livestreams have proven to be an effective method of reaching out to customers.

 Vietnam is seeing unparalleled development of mobile marketing with enterprises of all persuasions racing to market their products on mobile platforms.

 VietNamNet Bridge – More than 200 e-commerce companies have registered to take part in the first online Black Friday, scheduled on December 5, said the Secretary General of the Vietnam E-Commerce Association.