Culinary culture will strongly contribute to the development of tourism economy and preserving the cultural identity of ethnic groups in the Northern midland and mountainous areas.

Vietnam has planned to develop culinary tourism into a national strategic product, contributing to improving the competitiveness and brand of Vietnam's tourism.

VietNamNet Bridge - While other Asian countries have national festivals to attract foreign travelers, Vietnam has only a few that have been marketed well. 

According to several well-known international travel magazines and tour operators, Hoi An Ancient Town in the central province of Quang Nam is a leading ‘food paradise’ with diverse, tasty and cheap dishes.