VietNamNet Bridge – The central coastal city of Nha Trang has long been well known as a top tourist destination, thanks to its deep blue sea, untouched islands and unique gastronomy.

 VietNamNet Bridge – Viet Nam News asked readers what their thoughts were on a wave of new Western-style coffee shops entering Viet Nam, offering coffee starkly different from the traditional dark brews typically served with condensed milk.

While some businessmen call Dang Le Nguyen Vu, the owner of Trung Nguyen coffee brand a “Vietnamese pride”, others say Vu should prove his ability by his business results, not by boasting.

The Vietnamese people’s high sensitivity to the new things, and the overly high enthusiasm of the mass media have both helped promote the US Starbucks brand in Vietnam.