The revenue from ads on radio and TV channels in Vietnam in the first six months of the year dropped sharply compared with the same period last year as businesses reduced their ad budgets in the current difficult conditions.

VietNamNet Bridge – About 70 percent of advertising firms in HCM City are expected to shut down in 2015 if current regulations are not amended.

VietNamNet Bridge – The advertising market has bucked the economic trend, remaining strong, with both Vietnamese and foreign advertising agencies seeing a consistent increase in the number of huge deals with large corporations.