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On May 25, Vibiz, a website of Yoilo Global, released the results of its survey, saying that 64 percent of rice available in the market is Vietnam’s but is labeled with foreign brands.
The survey also found that 53 percent of consumers like foreign rice sourced from Thailand, Cambodia and Japan, despite the fact that Vietnam is a big rice grower and that there are 67 rice varieties, but only 21 are given Vietnamese names.
Vietnam’s rice doesn’t bear its true name in foreign markets: importers buy Vietnam’s rice and then label the rice with their brands to sell at supermarkets in their markets, or export to third countries.
The ‘rice sorrow’ can be explained by the theory about the production value chain. Farmers determine which rice varieties to grow, while they cultivate and harvest rice in traditional ways.
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The ‘rice sorrow’ can be explained by the theory about the production value chain. Farmers determine which rice varieties to grow, while they cultivate and harvest rice in traditional ways. |
Harvested rice is sold to merchants, who then sell to export companies. Since merchandise rice is mixed, the quality is not high and exporters have to lower selling prices to attract buyers.
This means that the phases of the rice production value are implemented separately which don’t have close links.
In other words, Vietnam still cannot build up a completed value chain for its rice, though rice is a key export item.
According to Dao The Anh from MARD, some Vietnamese companies now export rice which bear their own brands.
Co May and Nep Cai Hoa Vang, for example, have relatively high selling prices. The growers of the rice have to build up the material growing areas of their own and follow strict requirements in farming and harvesting.
Citing the story of Co May as a ‘bright spot’ in Vietnam’s rice industry, Anh said the company sent staff abroad to learn about market demand and then place orders with farmers.
“This is a good way for the long term,” Anh said, adding that farmers need support from the State, while businesses need a reasonable policy which allows them to exploit their advantages.
According to OECD, the added value of the foreign invested economic sector in the manufacturing sector accounts for 48.8 percent of Vietnam’s total export turnover, while the domestic added value content in export still accounts for 12.7 percent only.
A figure was mentioned during PM’s Nguyen Xuan Phuc’s visit to the US several days ago that Vietnam can pocket only $22 from every pair of shoes sold for $100.
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