The two shows including “Vietbeauty” and “Mekong Beauty Show” will take place together on August 22-24. (Photo: vietbeautyshow.com)

The largest beauty trade event in Vietnam, which will be organised by Informa Markets, will also see the presence of well-known brands from 22 countries and territories across the world, the organiser of the event said yesterday.

This year’s event will continue to promote the “Beauty Made in Vietnam” pavilion to raise the value and brand of Vietnamese products.

The organiser will also reserve an exhibition area for organic and natural beauty products to meet an increasing demand from Vietnamese consumers for natural products.

“Vietbeauty” and “Mekong Beauty Show” are among 16 major annual events of Informa Markets (ASEAN) thatthe business community in the field should not miss.

Participating enterprises will have an opportunity to update trends and business knowledge in the beauty industry.

In addition, the Association of International Beauty Training (AIBETRA) will launch a programme showcasing skills of outstanding beauticians during the event.