Filum AI, a Vietnamese startup founded in 2020, has successfully raised $1 million from major regional investment funds, including Nextrans, VinVentures, and TheVentures, along with strategic investors Tran Viet Hung (Founder of Got It) and Tran Anh Dung (Founder of MOG).

AI-powered customer experience management

Filum AI is a customer experience management platform that leverages artificial intelligence to optimize operations and personalize customer interactions.

CEO Tran Van Vien stated that the newly acquired funding will support the startup's research and development efforts, accelerate product development, and pave the way for expansion into the Southeast Asian market.

In 2025, Filum AI plans to focus on developing AI Agent, a virtual workforce solution that helps businesses optimize operations, enhance customer experiences, and reduce costs.

According to the DxReport 2024, customer experience is a top priority for 38% of global businesses. In an increasingly competitive landscape, studies show that 86% of customers are willing to pay more for a superior experience.

The rise of AI adoption in Vietnam

The trend of integrating AI into business operations is growing rapidly in Vietnam, especially in sectors like manufacturing, finance, e-commerce, and customer service.

In manufacturing, AI solutions are used to monitor production lines, analyze data to minimize product defects, and enhance equipment efficiency.

Companies also leverage AI for demand forecasting, warehouse management, and logistics automation to reduce operational costs.

In the finance and banking sector, AI plays a crucial role in fraud detection, credit scoring, and personalizing financial products. Many Vietnamese banks have introduced AI chatbots to replace call center operators, providing 24/7 customer support.

E-commerce and marketing are also embracing AI to analyze consumer behavior and offer personalized product recommendations, while real estate and telecommunications companies use AI-powered virtual assistants to guide payments and offer customer support.

Leading technology corporations in Vietnam, such as Viettel, FPT, and VNPT, are heavily investing in AI to build platforms for natural language processing, computer vision, and big data analytics.

Meanwhile, other innovative startups like Vaipe and Cinnamon AI are developing specialized AI products for finance, retail, and manufacturing.

Trong Dat