VietNamNet Bridge - The motorbike consumption level in Vietnam remains the highest in the world, but it has been falling in recent years. 

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According to MOIT, Vietnam has 45 million motorbikes of different kinds, one motorbike for every two people. 

The figure has exceeded the planned 36 million motorbikes for 2020.

Motorbike manufacturers still can pocket big money in Vietnam, which, together with China, Indonesia and India, is one of the biggest markets in the world. 

However, they admitted that the growth rate has slowed, which has forced them to change business strategies to adapt to new circumstances.

About 2.71 million motorbikes were sold in 2015, a sharp fall from the highest peak of 3.3 million gained in 2011. 

About 2.71 million motorbikes were sold in 2015, a sharp fall from the highest peak of 3.3 million gained in 2011. 

Prior to that, the sold volume decreased from 3.11 million in 2012 to 2.79 million in 2013.

Reports also showed a decrease in the output of motorbikes in Vinh Phuc province, considered the biggest motorbike production workshop in Vietnam, where Honda and Piaggio have production bases. 

The figure was 1.91 million motorbikes in 2015, a 12.5 percent decrease compared with the same period last year. 

The leaders of the province, explaining this, said the Vietnamese motorbike market has become saturated with the number of motorbikes per capita at high level and the demand for motorbikes on the decrease.

The number of motorbikes manufactured in the first quarter of 2016 continued decreasing by 13 percent compared with the same period last year. 

Honda, the manufacturer which holds the largest market share in Vietnam, reported 16 percent decrease in its output in 2015 to 1.8 million products. 

The downward trend continues in the first quarter of 2016 with 402,000 motorbikes churned out, down by 14 percent in comparison with the same period last year. 

In fact, the output has fallen in the last two years. 

Piaggio Vietnam also reported 5 percent decrease in quantity and 14 percent in turnover in 2015 compared to 2014.

Motorbike part manufacturers have suffered from motorbike production scale-down. 

The Vietnam Precise Industry Company No 1 reported it churned out 68.5 million products in 2015, a one percent decrease compared with the year before.

The smaller domestic market has forced motorbike manufacturers to adjust their business strategies. 

Honda, for example, now tries to boost exports, increasing the localization ratio in products to 95 percent to export products to China, India and Indonesia. 

Meanwhile, some manufacturers focused on making scooters and others on small-size and sports products. 

With increasingly higher incomes, more Vietnamese are willing to buy high-end models.


VNE