VietNamNet Bridge - Many Vietnamese companies have launched products and services specifically designed to target Generation Z, or customers born after 1995.

Gen Z, or those aged 16-19, are the group of potential customers that manufacturers and service providers want to target. They follow specific marketing policies because Gen Z have different behavior and attitudes compared with Gen X or Gen Y.

Gen Xers are those who were born in 1965-1980 and often referred to as the bridge between Millennials (Gen Y) and Baby Boomers.

Viettel, the military telecom conglomerate, has launched a special service package called MohaZ on the occasion of the new academic year, targeting Gen Z customers.

Many Vietnamese companies have launched products and services specifically designed to target Generation Z, or customers born after 1995.

This is the first time Vietnam has a telecom service package designed to specifically serve Gen Z customers. 

MochaZ allows users, general school and university students, to surf on the internet, update news, listen to music and watch videos online with Mimax service. Many preferences have been offered, allowing Viettel’s Gen Z customers to access internet with very reasonable costs.

In an effort to catch attention from the group of customers, Viettel has invited Son Tung, a singer famous with the Gen Z community, to be MochaZ’s fellow-traveler.

This shows that Viettel studied the characteristics of Gen Z when designing its service. The special characteristics have forced companies to change their sales plans.

Tugo, a tour service provider, has decided to change the color of its website’s interface to violet and develop mobile apps which Gen Z can easily use and learn about its tourism products. 

Tugo’s Nguyen Duy Vy said more than 60 percent of customers had asked about the changes.

It is estimated that there are 14 million Gen Z customers in Vietnam and their level of spending will increase when they grow up, get jobs and have stable incomes.

That is why Thue Quist Thomsen from Decision Lab has advised Vietnamese businesses to change their sales strategy as Gen Z becomes a major consumer force.

Growing up in the internet boom era, the life of Gen Z is associated with social networking and smartphones. 

A survey has found that Vietnamese access the internet 48 hours a week, even higher than the number of weekly working hours stipulated in the Labor Code (40-44 hours). And half of the internet users are youth.

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