Vietnam’s travel firms are calling on filmmakers, especially American ones, to shoot films in Vietnam with specific support policies.

The Nhan Dan (People) Newspaper in collaboration with IB Group Vietnam debuted a music video titled “Going Home”, a special musical production aimed at popularising Vietnamese tourism.

Vietnam’s human resources for tourism are still insufficient both in number and quality, posing a great challenge for the industry in the context of tough competition and deeper international integration.

After the Covid-19 pandemic, the tourism industry has to face many challenges, including a shortage of human resources, especially skilled workers. With the rapid recovery and growth, issues regarding the quality of human resources are always urgent.

International tourists are willing to spend big on destination experiences when visiting the nation, according to a study conducted by Pan-Asian travel and leisure booking platform Klook.

MICE (Meetings, Incentives, Conferences and Exhibitions) tourism has experienced changes in both quality and quantity, leaving good impressions on foreign tourists and partners.

Alongside a promising growth in tourist numbers, Vietnam's destinations are also highly acclaimed by international media, helping them reach a wide range of global travelers.

The tourism sector is striving to maintain the growth momentum recorded in the first quarter to so as to fulfil the target of serving 18 million foreign visitors this year, given a full recovery in most of Vietnam’s markets.

This situation has led many tourism businesses, especially accommodation facilities, to rely on untrained labourer to serve tourists, he said.

Tourism businesses are promoting products and services to connect with various modes of transportation, from cars and trains to airplanes.

Vietnam is leveraging its diplomatic activities to enhance its tourism image, which has garnered positive evaluations from experts in recent times.

As Vietnam positions itself as "the leading tourist attraction in Southeast Asia," a more open visa policy is expected to help achieve this goal.

Emerging tourism trends can help relieve stress and improve the quality of life of Vietnamese people in modern society.

Vietnam's MICE (Meetings, Incentives, Conferences, Exhibitions) tourism has been undergoing a qualitative and quantitative transformation in recent years, according to experts in the field.

Vietnam has welcomed over 4.6 million foreign tourist arrivals in the first quarter of this year, up 72% year-on-year, and 3.2% compared to the figure recorded in the same period of 2019 before the COVID-19 outbreak.

The southern province of Binh Duong is known as one of the largest industrial hubs in the country, so it has a lot of potential to develop industrial tourism.

Scientists assess that indigenous knowledge and forest resources along the Truong Son mountain range are significantly potential for its development if utilized properly.

More breakthrough, open and facilitating visa policies are needed to attract foreign tourists, thus fulfilling the target set for this year, insiders have said.

Along the Truong Son Range are millions of hectares of well-protected tropical forest, which is bringing great benefit to local inhabitants thanks to eco-tourism.

Foreign arrivals have been on track for full recovery since Vietnam opened its border two years ago on the back of a favourable visa policy, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh said on March 18.