Traditional travel agencies have come under pressure to adjust their services and products in response to the growing popularity of independent travel among domestic tourists.

In contrast to previous years, the summer tourism season of 2023 has seen significant changes, with a notable rise of 15-30 percent in the number of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists year-on-year.

The highest number of visitors to Vietnam so far this year has been from South Korea, while the number of Vietnamese tourists to the Northeast Asian country has shown signs of recovery.

The Vietnam National Administration of Tourism (VNAT) on June 22 introduced its account on Viber platform as a new channel for holidaymakers to access official information and recommendations about the country's tourism.

With cultural richness and a vast array of tangible and intangible cultural heritages, Vietnam is endowed with abundant resources for the development of cultural tourism.

Online travel company Agoda sees tourism in Viet Nam growing faster than in Thailand, told Nikkei Asia in its article released on June 16.

The search volume for Vietnam's tourism via Google's market trend tracking tool grew 10%-25% between mid-March and early June, ranking 7th in the world and indicating a strong demand recovery.

Hanoi has been ranked first in the list of the top 20 trending cities for solo travel while Ho Chi Minh City ranked sixth, according to a report by UK-based adventure travel company Explore Worldwide.

The volume of international searches for Vietnamese tourism soared by 10% to 25% during the period from early March to June, making it the seventh highest growth rate worldwide, according to a report released by the Google Destination Insights.

Senior tourism is described as a potential market segment in Vietnam, especially for domestic tours.

Vietnam is the most popular destination among Korean tourists this summer, according to Hana Tour, the largest travel company in the Republic of Korea.

The Independent (UK) has ranked Vietnam as one of the seven best countries to visit in Southeast Asia.

Many tourists complain that they feel bored as Hanoi doesn’t have many attractive activities to enjoy at night. Travel firms admit they find it difficult to schedule night activities for foreign travelers.

VN boasts rich cultural resources, which have been exploited effectively to develop tourism, thus contributing to making the smokeless sector an important part of the cultural industry, what has been referred to as a cultural tourism "gold mine".

Experts have forecast a positive outlook for travel stocks after two years of being battered by the COVID-19 pandemic. However, Vietnamese tourism businesses still have to face many difficulties and challenges.

The tourism authority of HCMC is working on a plan to promote waterway tourism along the Saigon River by 2025.

In its tourism development strategy by 2030, Vietnam identified marine tourism as one of the four main groups of tourism products, but there remains much to be done to fully tap into marine tourism potential.

China has allowed its citizens to go to Vietnam in groups, starting from March 15, but the number of travelers from the huge market has been increasing slowly. Vietnam received only 400,000 Chinese travelers in the first five months of the year.

Students have begun their summer holiday and the summer tourism season has kicked off. However, people still have not booked tours yet, leaving tourism companies feeling anxious.

Tourism experts have recommended allowing a unilateral visa waiver for 30 days for golf tourists and tourists travelers on special airplanes.