Vietnamese destinations have continually been honoured by the foreign media recently, helping popularise the country as a beautiful, hospitable, and attractive destination for international visitors.

With many international singers choosing Vietnam as a destination of their world tours recently, musical tourism is expected to develop and help the country attract travellers who are ready to spend big.

The My Son World Cultural Heritage Management Board launched a digital product titled "Multi-language voiceover - Audio Guide" on July 19 to provide visitors with information about the My Son relic site.

Large tourism centers in Vietnam have piloted plans to develop a night-time economy, but they have only focused on food and, at times, entertainment services. Vietnam still lacks attractive evening products for foreign travelers.

The Vietnamese tourism industry is seeking to attract and retain foreign visitors ahead in the second half of the year and beyond, particularly amid the spending of holidaymakers remaining modest.

India is seen as a potential market for Vietnam’s tourism, and the country will strengthen promotion activities to lure more holiday-makers from the South Asian market.

The Ministry of Culture, Sports and Tourism has launched a project to promote the advantages of night services to diversify Vietnam’s tourism products, making them typical, sustainable, high-quality and higher value-added.

Setting up representative offices in target markets is considered the "trump card" in attracting travelers. But Vietnam has allocated only modest budgets for tourism promotion and has been slow in opening representative offices.

The encouraging results in attracting foreign travelers in the first six months of the year have lifted the spirit of travel firms, with expectations high to reach 8 million foreign travelers for 2023.

Vietnam is seeking to attract high-end tourists from Cambodia, which is rapidly emerging as a promising source of visitors.

The excitement among Vietnamese youth about the BlackPink concerts slated for July could serve as a catalyst for the development of music tourism in the country.

InterNations, a website of the largest global community for people living abroad has placed the nation in ninth position on its list of the 10 most welcoming countries in the world.

Vietnam is the only Asia-Pacific country listed in Booking.com's "Mindful Voyagers" group, which is hailed as being responsible toward the environment and having a desire to support local communities.

German newswire Deutsche Welle recently published an article, highlighting the nation as a popular destination among travelers to Asia as tourism rebounds following the COVID-19 pandemic.

The return of three-month tourist visas makes it much easier for unscrupulous companies to hire foreigners illegally without going through the necessary work permit and visa motions.

Vietnam has ranked tenth in the Travel Confidence Index 2023, according to the 2023 edition of its APAC Travel Confidence Index (TCI) released by Booking.com.

Some international reports and websites have listed VN among the countries that are friendly to retiree expats for its affordability, however, those who want to retire here are being hampered because of challenges they need to overcome to get a visa.

The search volume for Vietnamese tourism via Google's market trend tracking tool has grown 10%-25% from the beginning of this year, climbing to 6th from 11th in the global rankings, according to the Vietnam National Authority of Tourism.

Vietnam’s new visa policy may help the country welcome 12 million foreign tourists this year, far surpassing the target of 8 million set previously, said Hoang Nhan Chinh, Secretariat Director of the Vietnam Tourism Advisory Board (TAB).

From August 15, people with Vietnamese e-visas can enter and exit the country any number of times within 90 days, a long-awaited and major overhaul of the country’s visa system that is expected to revive tourism and hospitality.