A representative from the Ministry of Culture, Sports and Tourism has confirmed that the Department of Performing Arts has been tasked with investigating and will provide detailed information to the press regarding the recent controversy surrounding celebrity product endorsements.

Following the publication of a government list identifying 573 fake milk brands, several well-known figures such as People's Artist Hong Van, Doan Quoc Dam, MC Hoang Linh, MC Van Hugo, and broadcaster Quang Minh were publicly named and criticized for their promotional activities.

In today’s social media-driven environment, it has become increasingly common for singers, actors, and other public figures to promote products online. This trend has led consumers into a maze of unverified and often misleading information. False advertising and exaggerated product claims have prompted some celebrities to issue public apologies.

Deputy Minister of Culture, Sports and Tourism Le Hai Binh emphasized the need to revise the Advertising Law to reflect current realities. During the amendment process, the Ministry has received numerous contributions, many of which suggest specific measures to regulate celebrity and influencer behavior in advertising.

The amended Advertising Law will clearly define the responsibilities of celebrities when endorsing products. They must verify information transparently and bear legal responsibility for the content they share.

According to the draft decree guiding the revised law, severe penalties are being considered for violations, including advertising bans, restrictions on artistic activities, and limitations on media and social media appearances for those who breach regulations.

When asked by VietNamNet about the Ministry of Health’s recent demand for strict action against celebrities who falsely promote fake or misleading products, a representative from the Ministry of Culture said the Department of Performing Arts has been assigned to investigate and will report to the media.

Speaking to VietNamNet, People's Artist Xuan Bac, head of the Department of Performing Arts, reiterated the agency’s stance: "It is commendable when celebrities use their public influence to spread positive social values. If they promote products they have personally used and genuinely believe in, that should be encouraged.

However, exploiting one’s fame to intentionally mislead the public with exaggerated claims must be thoroughly investigated and appropriately addressed."

Xuan Bac added that the Ministry already has a Code of Conduct for artists and online behavior. Going forward, the Department of Performing Arts will advise the Ministry on stricter guidelines to regulate conduct, raise awareness among artists, and reinforce their role as responsible citizens capable of spreading meaningful, positive messages in society.

Tinh Le