“Beauty Vietnam” is part of the co-operation agreement signed between the Vietnam Tourism Association, the National Assembly Television, and TikTok Vietnam with the aim of honouring and introducing stunning tourism sites, beauty landscapes, unique culture, and traditional delicious cuisine of the country.

The programme is due to be recorded in three famous destinations, including the southcentral province of Phu Yen on May 20, Nha Trang city in the southern province of Khanh Hoa on May 22, and Da Lat City in the Central Highlands province of Lam Dong on May 26.

All of the promotional activities will go live on the @tiktoklive_vietnam channel.

This comes after TikTok, which has over 12 million users in Vietnam, and the Vietnam National Authority of Tourism also launched a tourism promotion campaign #HelloVietnam as part of efforts to promote famous Vietnamese tourist spots and special tours.

VOV