As temperatures rise across the globe, driven by factors such as climate change and global warming, many Asian travelers are starting to desert beaches and tropical islands for vacations in cooler locations from Scandinavia to the mountains of Vietnam, the website wrote.

Nikkei Asia shared that many Asian people, especially those who have smaller budgets, are focusing on cool spots within the continent such as Sa Pa in northern Vietnam, which is a premier trekking hot spot that offers lush greenery and the chance to meet people from the country's hill tribe minorities.

Data from Google Trends shows a 100% global increase in the search term "cooler holidays" over the 12 months to May 8. Booking.com is a travel website which outlines that 2024 will be a year of travel to cooler climates, while the US-based luxury travel network Virtuoso notes that 82% of its customers are considering cooler destinations this year, the website reported.

Dubbed as "coolcations" in the travel industry, this new trend means taking a vacation that avoids suffocating heat, Nikkei Asia wrote.

Instead of heading to the beaches of Thailand or Bali, many tourists are instead traveling to destinations such as Alaska, Norway, and Canada. Indeed, all of these locations provide a more exotic travel experience for Asian travelers, including opportunities for trying new activities such as sledging, skiing, and whale watching, it added.

VOV