A young and technology-savvy population, favourable policies and rich cultural heritage coupled with the rapid digitalisation and economic integration will fuel the boom of the creative economy in Vietnam.

Many Hanoi craft village products have special value and are recognized as national treasures

From the delicate harvesting of lotus stems to the intricate 14-step process of creating a lotus silk scarf, artisan Phan Thị Thuận shares her passion and perseverance in preserving this special art.

Nguyễn Thành Tâm has put his passion into turning thin fragile eggshells, assumed to have little to no usage, into adorable and lively figures.

In the central city of Hoi An is a house on Bach Dang Street that is home to hundreds of colorful paper masks made by artist Bui Quy Phong, who has devoted his whole life to these masks.