In the first three months of 2025, Vietnamese consumers purchased over 673,000 new motorbikes, averaging nearly 7,500 units per day. This marks an 11.48% increase year-over-year, despite signs of market saturation.

According to data released on April 11 by the Vietnam Association of Motorcycle Manufacturers (VAMM), its five member companies sold a total of 673,055 units in Q1 2025.

While this represents an 11.52% drop compared to Q4 2024, it still shows robust annual growth - underscoring continued strong demand in Vietnam’s two-wheeler market.

It’s worth noting that this figure only includes the sales of VAMM’s five core members - Honda Vietnam, Piaggio Vietnam, Vietnam Suzuki, SYM Vietnam, and Yamaha Motor Vietnam.

The full picture of the market is even more dynamic, with additional growth coming from electric motorbike manufacturers such as VinFast, Yadea, DatBike, and Pega, as well as large-displacement motorcycle brands like Ducati, BMW Motorrad, and Triumph, which are not part of VAMM.

Earlier data from the General Statistics Office showed that Vietnam produced approximately 237,500 new motorbikes in March 2025, down 6.1% from February and 7.4% compared to March 2024.

However, total Q1 production still reached 728,100 units - up 6.1% year-over-year - indicating that the industry remains on a positive trajectory, despite a March slowdown.

Within VAMM, Honda Vietnam continues to dominate with an estimated 80% market share, maintaining its leading position in both production and sales volume.

Hoang Hiep