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Update news toy market
Market regulators are taking action against the distribution of Baby Three toys in Vietnam after reports surfaced of controversial imagery in their design.
Up to 293,000 products featuring Labubu and Baby Three were sold through the top 30 stores on Shopee and TikTok Shop in Q2 2024.
Despite legal restrictions, violent toys such as toy guns, knives, and swords are easily accessible in Vietnam, both in physical stores and online.
VietNamNet Bridge - Vietnam’s toy products compete well with Chinese counterparts in quality and prices, but domestic manufacturers are weak at diversifying products and slow in launching new products.
VietNamNet Bridge - The market of products for mothers and children in Vietnam appears to have huge potential, but it is not easy to earn money from it.
VietNamNet Bridge - Vietnamese manufacturers make toys for outsourced contracts and satisfy the strict requirements set by foreign partners, but cannot cement their positions in the home market.