As the business prospered, Huyen established Mia Fruit in 2013.

Huyen has visited many countries seeking supply sources and learning about the production process. She realized that because foreign farmers use modern technology, they have customers even when trees still have no fruit, and prices are at high levels. 

In 2020, because of Covid-19, she could not travel abroad to seek new supply sources, so she worked with local farmers to sell Vietnam’s high-quality fruits.

She went to Son La province to show local farmers how Japanese farmers take care of fruits via clips and persuaded them to follow this cultivation method.

One year later, farmers in Son La sent their plums to Huyen. The plums were big, sweet and even more delicious than American and Australian ones. Huyen began building the brand ‘Ruby Plum’ for Son La. Ruby Plums are sold at VND130,000-230,000 per kilogram in Vietnam and exported at VND370,000.

She decided to make a digital map about Vietnamese fruit to introduce to international clients. On the map, information about specialties of localities and cooperatives, with geographical indications and growing areas, is shown clearly.

In late 2021, the map was introduced at an exhibition in Italy. Huyen was invited to introduce the map at Asia Fruit Logistica 2022 this November.

In November, the digital map will also enter the second phase of development, connecting 800 large farm produce companies in the world with 1,000 fruit cooperatives in Vietnam.

In the near future, it will become a social network connecting buyers and sellers. In other words, it is a B2B (business to business) market. Businesses place orders and cooperatives will make products as required by clients.

Ha Nguyen