Samsung Vietnam (Samsung Vina) officially launched the Samsung Showcase, a technology exhibition and experience centre at the Bitexco building in Ho Chi Minh City on March 15. 

Samsung Showcase, a technology exhibition and experience centre, was launched at the Bitexco building in Ho Chi Minh City on March 15

This is the third centre of this kind of Samsung in the world, following those in New York (the US) and Frankfurt (Germany). 

The centre, spreading across over 1,000sq.m., is divided into 18 areas, giving visitors a chance to discover the latest breakthrough technologies of the group in mobile devices, visual-audio equipment and home appliances, as well as experimental products not yet available on the market. 

General Director of Samsung Vina Suh Kyung Wook said the experience space is hoped to become a symbol and a new technological destination in the city. 

Samsung Vietnam has total investment of over 17.3 billion USD in Vietnam and employs 160,000 labourers. Its member companies in Vietnam include Samsung Electronics Vietnam Bac Ninh (SEV), Samsung Electronics Vietnam Thai Nguyen (SEVT), Samsung Vietnam Mobile R&D Centre (SVMC), Samsung Vina Electronics (SAVINA), Samsung Electronics HCMC CE Complex (SEHC), Samsung Display Vietnam (SDV), Samsung SDI Vietnam (SDIV) and Samsung Electro-Mechanics Vietnam (SEMV). -VNA