Reports released recently by market analysis firms all show that in the FMCG (fast moving consumer goods) sector, Vietnamese brands hold the upper hand over rivals from multinational corporations.

VietNamNet Bridge - The growth of the Vietnamese food market has made it a magnet for foreign companies. 

VietNamNet Bridge - Retailers are rushing to develop online sales by offering technological solutions to attract more customers.

VietNamNet Bridge - The Vietnamese street food market, with estimated value of VND47 trillion, is now attracting big food supply chains and retailers.

VietNamNet Bridge - Some years ago, analysts predicted that modern distribution channels would develop rapidly in Vietnam as income continued to rise. 

Family Mart has decided to follow the lead of Parkson Retail Asia and stop throwing good money after bad into the Southeast Asian Vietnamese retail market, according to a report by Reuters.

VietNamNet Bridge - 7-Eleven has announced it will open its first shop in Vietnam on June 15. Aeon, MiniStop and FamilyMart have already joined one of the fastest growing retail markets in the world.

VietNamNet Bridge - The Vietnamese retail market, though still small, is attracting the world’s giant retailers, including those from Japan.

Deputy PM Trinh Dinh Dung has instructed government agencies to consider applying measures to support Vietnamese retailers and controlling the expansion of foreign-invested retail chains. 

VietNamNet Bridge - The revenue from e-commerce only accounts for 2.8 percent of total revenue of Vietnam’s retail industry, but state management agencies say they want to see the figure rise to 5 percent by 2020.

VietNamNet Bridge - The departure of the former owners of Big C and Metro Cash & Carry supermarkets is expected to intensify competition in the retail field.

VietNamNet Bridge - Vietnamese retail chains are hurrying to expand their networks in anticipation of stiff competition with foreign giants.

 VietNamNet Bridge – Thai 7 Eleven will be a un-doubtable rival to anyone in the Vietnamese market.

VietNamNet Bridge – In order to obtain the room at supermarkets to display products, manufacturers have to follow complicated procedures and pay different kinds of fees.

 VietNamNet Bridge – Though having not officially set its foot in the Vietnamese market, the US giant McDonald’s still can make the Vietnamese fast food market seething.

 VietNamNet Bridge – The Vietnamese retail market is so attractive that real estate developers and bankers have also decided to join the market.

VietNamNet Bridge – Though Vietnam has been excluded from the list of the 30 fastest growing retail markets, it remains very attractive in the eyes of foreign retailers.

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Splendid high end supermarkets with fandangle windows, which were once the shopping destinations only for the rich, have shifted to serve popular customers as well.