Vietnam hopes it can attract 17-18 million foreign travelers and serve 110 million domestic travelers. To reach that end, new services and measures to improve the quality of services are needed, including cultural promotion activities.

Poor service behavior also needs to be addressed. Clamouring for tips and overcharging occurs in many places, including famous tourism sites. Though this is caused primarily by individuals' attitudes or lack of awareness, state management agencies are also to blame.

Leaders and management agencies need to improve workers’ behaviors and raise people’s service awareness. Classes and training courses are needed for specific groups of people, including servers, sellers, drivers, cleaners, security guards and local people. Civil servants and public employees should to be equipped with necessary skills that will be useful in their jobs.

MCST and the Ministry of Labor, War Invalids and Social Affairs (MOLISA) should cooperate to implement the program, and state agencies from the central to local levels should set up ‘hotlines’ to receive complaints and opinions from people.

In mid-2023, Vietnam began granting e-visas to citizens of all countries and territories for a period of up to 90 days. Vietnam’s tourism ranks 52nd out of 117 countries. Experts say that Vietnam can improve its position by improving service quality and diversifying tourism products.

Do Hai