VietNamNet Bridge – Ho Kim Lien was an obstetrician at the Phu Quoc General Hospital before becoming chairwoman of the Khai Hoan Trading Joint Stock Company and the Phu Quoc Fish Sauce Association.

 On a recent sunny day, Phan Thi Kim Ngan, 53, wore an old palm-leaf conical hat, as she removed the cover of a barrel containing traditional fish sauce in her garden in Con Son commune in the Mekong Delta city of Can Tho.

VietNamNet Bridge - Vietnam’s specialties, from farm produce to handicrafts, are not likely to succeed in the international market despite protected geographical indication.

VietNamNet Bridge - In the ‘forest’ of fish sauce brands at supermarkets, it is difficult to find the original, authentic Phu Quoc fish sauce.

VietNamNet Bridge - Despite the appearance of new products, Phu Quoc fish sauce, in Vietnamese thoughts, is still the most delicious among true fish sauce products. However, the industry is now facing big challenges.

 VietNamNet Bridge - Of the more than 200 million liters of fish sauce sold in the market, 75% is industrial sauce, indicating an alarming decline of the traditional fish sauce sector.

 VietNamNet Bridge – Hundreds of thousands of visitors make the scenic climb to Dinh Cau (Sea Gods Temple) each year.

VietNamNet Bridge – Together with wonderful natural landscapes, the island of Phu Quoc also boasts Dinh Cau Night Market in Duong Dong Town which is considered a downtown hub for shopping, food and beverages