Ninh Thuan has many tourism advantages as it has the Nui Chua World Biosphere Reserve and Phuoc Binh National Park. These places preserve rich biodiversity values with rare animal and plant species listed in the Vietnam Red Book and the IUCN Red Book. Particularly, the Nui Chua World Biosphere Reserve is considered a standard model of the typical and unique dry forest ecosystem of Vietnam and Southeast Asia and a place that attracts many tourists.

Ninh Thuan is home to Cham and Raglai ethnic groups, which have many unique festivals, customs, and cuisine that have been preserved well until today. The most famous of them are beautiful Cham temples, Bau Truc pottery village, and My Nghiep brocade weaving village with a history of hundreds of years.

Possessing a tropical savanna climate, considered the most unique grassland region in Southeast Asia, Ninh Thuan is considered "Vietnam's little desert". It is that harshness that brings the unique values of Ninh Thuan - becoming the land of grapes, apples, onions, garlic, green asparagus, aloe vera, goats and sheep...

Based on this advantage, Ninh Thuan province has focused on developing many agricultural tourism models such as: Tours to vineyards in Thai An grape village (Ninh Hai district); to grape and apple farms (Ninh Phuoc district); to Lam Son ecological fruit garden (Ninh Son district); to sheep herding fields (Ninh Hai and Bac Ai districts),...

In 2023, the total number of visitors to Ninh Thuan province reached 2.9 million, an increase of 20.8% over the same period of 2022, reaching 107.4% of the plan. Of which, international visitors reached 40,000 visitors, up 239% over the same period of the previous year, reaching 200% of the plan, and domestic visitors were estimated at 2.86 million. Social income from tourism activities recorded 2.3 trillion VND.

In 2024, Ninh Thuan province strives to welcome over 3.2 million visitors, including 100,000 international visitors; Revenue from tourism activities of 2.5 trillion VND. It ais to develop Ninh Thuan tourism an important and strongly developed economic sector by 2025.

Resolution 04 of the Ninh Thuan Provincial Party Committee says that by 2025, the province will strive to attract 3.5 million visitors, with international visitors accounting for about 12-13%; Tourism revenue of about 2.9 trillion VND, contributing 13% of GRDP and creating jobs for 15% of the province's workforce.

By 2030, Ninh Thuan tourism will truly be a key economic sector and develop sustainably. Ninh Thuan will become a particularly attractive tourist destination, with high competitiveness compared to the region and the whole country; strive to welcome 6 million visitors, of which international visitors accounting for about 14-15%, tourism revenue to reach about 5.9 trillion VND, contributing 15% of GRDP and creating jobs for 20% of the province's workforce.

To achieve the above plans, the province continues to review, amend and supplement appropriate policies and mechanisms to attract investment in tourism development, creating a breakthrough in developing the infrastructure system for tourism; Prioritize resources for planning, training tourism human resources, market research, tourism promotion, tourism product development, and protection of tourism resources and environment.

At the same time, it is important to issue policies to support the development of community-based tourism in localities with development potential; Encourage and create conditions for the development of tourist spots and areas with potential to attract tourists; Develop craft village tourism, especially traditional crafts such as My Nghiep brocade weaving, Bau Truc pottery...