VietNamNet Bridge – Mobile services providers are using various methods to retain their regular customers, as the local market is reaching a saturation point with 140 million mobile subscribers.

Buying a cheaper Iphone 5S from Vinaphone.

Instead of attracting new customers, providers are now figuring out how to provide better customer care. "The market is saturated. It's almost impossible to gain of the market share, so we have to work hard in order to retain what we have gained." a leader said.

Since 2012, Viettel provided free maintenance services for their Blackberry users and 25% discount for various other services, such as replacing the screen to their loyal customers.

Meanwhile, Vinaphone joined the race by actively calling their customers to give advice on savings packages.

"Normally, we only need to distribute information about discounts and programmes and customers will come to us. But now we'll meet customers demands directly and give them presents," an anonymous sources from Vinaphone said. During the 10th storm, Vinaphone even sent employees to assist customers in changing batteries or SIM cards.

These providers even joined forces with other sectors in order to make their services more attractive. For example, MobiFone cooperated with Vietnam Airlines and several resorts to bring up the special offers for VIP accounts.

Vinaphone also cooperated with Apple in order to offer a cheaper Iphone 5S, 5C.

According to experts, the key factor in any business development plan is the quality of the services, then the diverse types of services. Customers will stay with providers who have high quality services.

Source: DTriNews