In preparation for Tet 2025 (the Year of the Snake), the traditional piggy bank artisans of Lai Thieu village in Thuan An City, Binh Duong Province, are forgoing the creation of snake-themed designs.

Instead, they are adapting to market trends by producing designs featuring popular characters like capybaras, Labubu, dinosaurs, and Minions, which are particularly favored by younger customers.

Avoiding the snake motif

Unlike previous years when zodiac animal motifs such as dragons, buffaloes, and mice were widely produced, artisans have avoided snake-themed piggy banks this year.

According to producers, the snake’s form is difficult to stylize into appealing and friendly designs. Additionally, cultural attitudes often associate snakes, particularly cobra-inspired designs, with aggression, making them less popular among consumers.

As a result, the workshops in Lai Thieu have chosen not to mass-produce snake motifs. Instead, they are focusing on trendy designs that align with contemporary consumer preferences, ensuring their products remain in high demand during the festive season.

Riding the trend wave

Lai Thieu’s decision to pivot toward trendy designs reflects a broader shift in traditional crafts to meet evolving market tastes.

Characters like capybaras, Labubu, and Minions not only capture the imagination of younger customers but also create a fresh and playful alternative for Tet decorations and gifts.

The artisans aim to strike a balance between preserving the cultural significance of their craft while innovating to appeal to modern audiences, ensuring the sustainability of their centuries-old tradition.

Phuoc Sang