The Consumer Intelligence Research Partners (CIRP) has reported that iPhone XR is the best selling model of Apple in the US market.

iPhone XR, XS and XS Max accounted for 67 percent of number of products sold in Q2 2019. Of these, iPhone XR accounted for 48 percent of devices sold.

iPhone XR is dominating the US market, while 48 percent is the highest rate reached since the day iPhone 6 and 6 Plus hit the market in 2015.

Lowitz of CIRP believes that iPhone XR is favored thanks to the design, colors, large screen and high performance. The selling price also helps the model compete fairly with Android smartphone models.

iPhone 7 and iPhone 8 users can easily update their phones into iPhone XR instead of choosing expensive XS and XS Max.

 Kantar World Panel also reported that iPhone XR was the best selling smartphone in the US in Q2 with the sales of iPhone XR accounting for 7.8 percent of total sales.

Counterpoint Research last May said iPhone 8 was the second best seller in 2018, just to iPhone X.

However, in Vietnam, the devices cannot attract buyers. Since iPhone XR hit the Vietnamese market, it has had poor sales at private shops.

As the model is not the choice of Vietnamese users, the selling price has been falling. Genuine iPhone XR is priced at VND20 million for 64GB version.

“Having large screen and strong performance, iPhone XR is still considered an abridged version of XS and XS Max. Besides, the model only supports one camera and uses an LCD screen,” said Nguyen Bich Hanh, communication executive of FPT Shop, one of the biggest smartphone retail chains.

Users in Vietnam tend to choose high-end models such as XS Max rather than abridged models such as XR, according to Nguyen Huy Tan from a retail chain.

“The device also has to compete with a lot of other Android devices such as Samsung Galaxy S10+,” Tan said.

The modest sales of iPhone XR have disappointed private shop owners. The 64 GB iPhone XR version is offered at VND13 million.

The price level is still considered high for XR. Most users would rather spend VND1 million more to buy used iPhone X. The device has better appearance, dual camera and OLED screen, according to Hoang Giang, the owner of a shop in Cau Giay district in Hanoi.

Mai Lan

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