The South China Morning Post (SCMP), one of Hong Kong’s most renowned newspapers, has recently published a collection of rare photographs capturing Hoi An (Quang Nam) more than 30 years ago.

In an article written by Simon O'Reilly, the author reflects on his recent trip back to Vietnam, particularly to Hoi An, where he was struck by the incredible changes the country has undergone over the past three decades.

A forgotten past: Hoi An in 1994

Unlike the bustling tourist town it is today, Hoi An in 1994 was a tranquil place with virtually no international visitors. O'Reilly recalls that during his first visit to the ancient town, he and his roommate Andy were the only two foreign tourists there.

"Throughout our entire trip, we didn’t see any other travelers. But the memories we made in this place remain unforgettable," O'Reilly wrote.

The author fondly remembers the warm and genuine hospitality of the local people, who invited him and Andy to watch a boat race and later enjoy beer and seafood with them.

"It was one of the most impressive and perfect sporting events I had ever witnessed," he remarked.

After the race, the two friends visited Cua Dai Beach and strolled through the old town, which was incredibly peaceful compared to the vibrant, tourist-packed streets of today.

A town of yellow houses, but few shops

O'Reilly described how Hoi An’s iconic yellow houses were already a defining feature back in 1994, but unlike today, there were hardly any shops or restaurants.

"A local even told me that the town had only recently gained a stable electricity supply," he recalled in his article.

Although the variety of food options was limited back then, O'Reilly still remembers Hoi An’s famous bánh mì, describing it as "amazing" with its aromatic pâté filling.

Reflecting on Hoi An’s growth, O'Reilly expressed his astonishment at how much the town has evolved into a global travel destination.

Recognized as a UNESCO World Heritage Site in 1999, Hoi An welcomed up to 4 million visitors in 2024, solidifying its place as one of Vietnam’s most beloved tourist attractions.

Do An