In bustling Ho Chi Minh City, Tran Ngoc Minh, a 27-year-old from District 7, has discovered a unique way to capitalize on relaxation.

A former actress turned content creator, Minh now specializes in ASMR (Autonomous Sensory Meridian Response), producing sounds that induce relaxation and aid sleep.

Her career shift from acting to ASMR stemmed from her own need for stress relief, which she now extends to a vast audience.

Minh's ASMR adventure began when a friend introduced her to the calming effects of specific auditory stimuli.

Fascinated, she started experimenting with producing these sounds herself, such as simulating ocean waves with slime and raindrops with effervescent tablets.

Despite facing initial skepticism and negative comments during her early livestreams, Minh focused on the potential benefits of her work.

In 2018, when ASMR was still a novel concept in Vietnam, Minh was a pioneer in the field. Investing in quality recording equipment and dedicating time to master her craft, she encountered challenges including misunderstanding and criticism from those unfamiliar with ASMR. Nevertheless, her dedication to the craft began to pay dividends.

By 2022, Minh had not only cultivated a large following but also started to see profound impacts on her audience. Her viewers shared stories of overcoming insomnia and finding solace in her videos, which fueled her passion further.

Minh enhanced her offerings, introducing a variety of therapeutic sounds, including sticky noises, ear cleaning simulations, and gentle water drips.

Today, Minh’s livestreams draw thousands, offering a peaceful retreat for those struggling with stress and lack of sleep.

With over 4 million followers, her monthly earnings range from 60 to 70 million VND, with even higher peaks during particularly successful months.

One of Minh’s most touching testimonials came from a woman who had suffered from chronic insomnia but found relief through Minh's ASMR videos.

Such feedback reinforces Minh's commitment to her craft, inspiring her to continue developing content that not only entertains but heals.

Every night, Minh dedicates hours to creating new ASMR sessions, a commitment that has turned her unique skill into a lucrative and fulfilling career.

Her success underscores the growing acceptance and potential of unconventional jobs in today’s digital and interconnected world.

Ha Nguyen