The Notre Dame Cathedral in HCM City (Source: Internet)

The World MICE (Meetings, Incentives, Conferences and Exhibitions) Awards 2021 is a category of the prestigious World Travel Awards (WTA).

The other nominated destinations are Bangkok (Thailand), Beijing (China), Hong Kong (China), Kuala Lumpur (Malaysia), Macau (China), Seoul (the Republic of Korea) and Singapore.

This is also the category that Ho Chi Minh City has excellently won in 2020.

The World MICE Awards were launched in 2020, aiming to promote the growth and innovation of MICE tourism on a global scale by honouring leading organisations and destinations with fairness and transparency in the rules and voting.

The voting will be conducted via website https://worldmiceawards.com from June 9 to September 14. The results will be announced on November 1, 2021.

In Vietnam, the MICE tourism form has been exploited by many companies in recent years, gaining positive initial results. Development of MICE market is one of the goals of Vietnamese tourism sector’s development strategy.

HCM City, with a favourable investment and business environment, has long been a choice for international conferences and meetings.  The destination is equipped with some admirable establishments for meeting and exhibition all season, which meets the standard of the international guests./.

Source: VNA

Vietnam’s MICE tourism expected to explode after COVID-19

MICE, a type of tourism combining meetings, incentives, conferences, and events, is evaluated as a solution to revitalise the domestic tourism market.