Running from December 14 to 28, the campaign features festive favorites like Cadbury chocolates, Walkers biscuits, English Tea Shop brews, and other Scottish shortbreads and spirits.

Over 200 British products are on display and discounted at Annam Gourmet stores across Hanoi and HCM City, offering Vietnamese consumers a taste of British culinary tradition.

“We know that food is such a crucial part of any culture, and we are thrilled to share a big part of our culture through food with the Vietnamese audience,” said British Consul General Emily Hamblin.

The campaign kicked off with a launch event at Annam Gourmet An Phu, Thao Dien, on December 14, followed by product displays and sampling booths at select stores throughout the two-week period.

Anhais Leherpeur, Annam Gourmet Commercial and Operations manager, said, “This event is a testament to our commitment to bringing the finest international culinary experiences to our discerning customers.”

The “GREAT Food for the Season” campaign caters to the growing demand for high-quality food products in Vietnam, offering a unique opportunity for Vietnamese and foreign consumers to experience the best of British gastronomy during the festive season.

Source: Saigon Times