Sharing a like-minded philosophy in real estate development as well as the determination to create highly-attractive products in line with the recovery trend of the luxury apartment market, HASCO Group and Banyan Tree Group signed a cooperation agreement to debut the Skypark brand in Vietnam in HCM City on April 2.

This is considered a "historic handshake" that holds great significance for both parties. The event signifies not only the continuation of Banyan Tree Group’s expansion plan in Vietnam with upcoming projects in Ho Tram (Ba Ria-Vung Tau province), Da Nang and other locations throughout the country, but also a milestone in its journey to conquer the Vietnamese market. 

The Skypark branded residence made its debut in Vietnam with the luxurious Skypark Atria Saigon apartments developed in accordance with Banyan Tree Group’s world-class standards. This demonstrates the group’s determination to continuously expand its presence in Vietnam, which is predicted to become one of the most attractive and fast-growing destinations for Branded Residences real estate projects in 2022-2024.

Meanwhile, the cooperation represents a ground-breaking step for HASCO Group towards defining "luxury living" within the realm of internationally-branded residences. The agreement raises the bar for HASCO Group's offerings, which are now held to even stricter and more unique high-end standards. It is also instrumental in realising HASCO's aspiration to put Vietnam on the global real estate map as a destination for luxury living.

HASCO Group and the luxury real estate identity

HASCO is a conglomerate with core businesses in M&A and real estate areas. Skypark Atria Saigon is HASCO's first real estate project in Ho Chi Minh City. 

Through the cooperation with Banyan Tree Group, HASCO aims to bring sustainable values and quality products to its customers, in line with the mission of "creating a more prosperous and happier life for the Vietnamese people."

Speaking at the signing ceremony, Mr. Nguyen Van Minh, Vice Chairman of HASCO Group, expressed his expectations for the group's first real estate project in Ho Chi Minh City. The group is committed to allocating all of its resources to turn the project into a symbol of luxury living, a true branded residence developed by a renowned developer. 

"The partnership with Banyan Tree Group allows us to create a team of developers and project operators with a proven global reputation," said Mr. Nguyen. 

"Skypark Atria Saigon, infused with Banyan Tree's spirit that can hardly be found elsewhere in this city, will become a haven of privacy and romance, offering excellent amenities, renowned Banyan Tree service quality, and unprecedented privileges for our customers," he added.

A collaboration worthy of anticipation

Banyan Tree Group is one of the world’s leading independent, multi-branded hospitality groups. 

Founded in 1994 on the core concept of sustainability, Banyan Tree Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya. 

Executing on its global growth strategy, the group’s global footprint continues to grow with over 50 new hotels and resorts under design and construction in the pipeline, in addition to over 60 operating hotels in 17 countries. 

The group is among the few Asian brands that have a competitive advantage over US-European management and operation brands, earning over 3,000 prestigious awards from leading international organisations worldwide.

Banyan Tree Group has achieved remarkable success in Vietnam's resort real estate segment and is predicted to have the fastest growth rate among the top 6 leading branded residences real estate brands worldwide.

The collaboration with HASCO Group marks Skypark’s foray into the luxury residential segment in Vietnam. Branded residences developed and operated in collaboration with Banyan Tree are highly coveted by the affluent class, high net worth individuals, and the super wealthy who demand high-end real estate products.

"Vietnam is a promising market, and we have received numerous collaboration offers. However, we remain steadfast in our core values, stand our ground, and refuse to compromise on quality," says Mr Ho Kwon Ping, Executive Chairman & Founder of the Banyan Tree Group during the ceremony. 

"We share common values with HASCO Group as the project developer in terms of core business activities, customer segmentation, service quality, and the great aspiration for the development of the Skypark Atria Saigon project. We are here today to fulfil our commitment to bringing the worthiest outcomes for this project. Within the next two years, a project proudly co-developed by Banyan Tree and HASCO will appear where I am standing today, in your beautiful country," he said.

The Skypark branded residences developed by the Banyan Tree Group are designed to meet international standards of design, amenities, construction, and management to ensure consistency in their product quality worldwide, offering customers an exceptional and unique living experience.

Future owners of Skypark Atria Saigon will have the privilege of becoming members of the Sanctuary Club, an exclusive program designed for property owners under the Banyan Tree Group's brand portfolio. The program aims to provide borderless experiences across the portfolio of over 60 hotels and resorts in 17 countries worldwide to its members.

Doan Phong