Prior to her appointment as CEO of Generali Vietnam, Nguyen Phuong Anh held various senior leadership roles in the life insurance and banking industries across diversified distribution channels of retail banking, digital commerce, marketing, distribution training and partnership distribution including bancassurance and corporate agency.

Nguyen Phuong Anh possesses extensive technical and managerial expertise. Her knowledge of market insights, coupled with strong leadership skills and a customer-centric mindset are well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving the company’s ambition of becoming “Lifetime Partner” to customers.

“We are glad to confirm Nguyen Phuong Anh’s appointment and her ability to further develop our plans and presence in Vietnam. Being the profitable growth engine for our group in the coming years, Asia is a critical region and we are committed to investing in our people to strengthen our leadership in accordance with our Lifetime Partner 24 strategy,” said Mr. Jaime Anchustegui Melgarejo, CEO of Generali International.

“Congratulations to Nguyen Phuong Anh on her appointment as CEO of Generali Vietnam. Her extensive experience and track record in Asia is fully aligned to the growth plans of our Vietnam business and I’m confident that under her leadership our presence in this important market will continue to develop sustainably,” said Mr. Rob Leonardi, CEO of International Asia.

“I am truly excited for this appointment by Generali Group. Our business in Vietnam has gone from strength to strength and I’m looking forward to keeping this momentum and continuing to serve our valued customers in the country. As their Lifetime Partner, I’m eager to work with our teams to further deliver the standard of customer experience we’ve come to be known for,” said the newly-appointed CEO of Generali Vietnam Nguyen Phuong Anh.

PV