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Vietnamese franchisers market brands to the world
Some Vietnamese businesses are trying to make domestic brands better known internationally through franchise contracts. If they can find partners, they will be able to accomplish their goals more quickly.
Non-food brands seek opportunities to franchise in Vietnam
Brands franchised in Vietnam so far have been mostly in the fields of education, health care and food & beverages. However, other industries are eyeing Vietnam, considered to be a highly lucrative market.
