Increased fast-moving consumer goods (FMCG) competition highlights the need for brands to identify growth drivers.

Vietnam’s fast-moving consumer goods (FCMG) market growth returns to its pre-Covid-19 level in the short term.

The news cycle related to Covid-19 transmission no longer influences trends on the FMCG market in Vietnam and Southeast Asia.

Local retailers in FMCG should rethink their channel strategy as Covid-19 impacted the way Vietnamese consumers shopping.

The coronavirus public health emergency is presenting both opportunities and challenges for manufacturers to handle a pick-up in the demand for fast-moving consumer goods.

 Snacks are replacing traditional meals as busy modern life changes consumer behaviour, making the snack market lucrative globally including in Viet Nam, experts said.

The recent emergence of e-commerce and online payments has posed a great challenge for traditional retail giants.

The FMCG growth is driven by strong economic expansion and low inflation.

Vietnam’s mergers and acquisitions market is abuzz in food and beverages, as well as in consumer goods, as the competitive landscape evolves and rivals reshape their portfolios.

With 56 percent of population under aged 30, according to Nielsen, the total spending of consumers is expected to double to $173billion by 2020.

Vietnam's index highest in Asia-Pacific, with country being third-most confident globally.

While seeking new growth, many big companies, from The Gioi Di Dong (phone distributor) and Petrolimex (petroleum distributor) to Son Kim Retail are targeting the FMCG (fast-moving consumer goods) sector.

Smartphone distribution is no longer the major driving force for technology product retailers, who are now trying to make money from FMCG (fast moving consumer goods) and food sales.

VietNamNet Bridge - The FMCG sector in Vietnam is predicted to continue to have a growth rate of 20 percent per annum until 2025.

VietNamNet Bridge - Besides quality of products, distribution networks determine who will win the competition in the FMCG (fast-moving consumer goods) market.

The Y-generation, or those aged 20-30, are important clients as they account for 35 percent of the country’s total population. However, only a modest proportion of the clients own housing.

VietNamNet Bridge - The Vietnamese snack market, with value of $518 million in 2015, is expected to be worth $1 billion by 2020, experts say. 

Vietnamese companies leading the fast-moving consumer goods (FMCG) market could be acquisition targets for foreign firms in the near future.

VietNamNet Bridge - Despite great potential, private supermarket brands are not developing rapidly as retailers and manufacturers are trying to avoid direct confrontation.