After a period of surveying the market and learning about locals’ tastes, Coffilia staff and Luai Al-Qataan, the Kuwaiti legal representative, designed and built a coffee house with the Coffilia’s spirit and style, with characteristics of indigenous culture. 

The decoration style not only reflects the image of a natural Vietnam with non la (conical straw hat) and the umbrellas of the ethnic minority groups in Vietnam, but also shows the typical patterns and motifs of the locality bearing the ‘Middle East feeling’, specifically designed to fit locals’ taste.

The representative of Minh Tien Group (MTG), who was present at the opening ceremony, said he was happy to implement the plan on bringing Vietnam’s high-quality coffee products to the world to introduce to consumers from many countries and territories. Vietnamese coffee is also believed to help popularize Vietnamese images to the international community.

Luai Al-Qattan said he has high hopes doing business and operating the café, as well as the quality of Coffilia coffee. With the circular economy model applied by Minh Tien in coffee farming and production, he believes that this is an effective and significant model for Kuwait, especially in the context of the climate change which has had adverse effects on the global supply chain in many business sectors.

Attending the opening ceremony, Vietnamese Ambassador to Kuwait Ngo Toan Thang expressed his joy about the success of Coffilia.

The ambassador also showed his sincere thanks to the business affairs division in Kuwai in supporting to connect Vietnamese businessmen with Kuwaiti partners, thus fostering learning and business opportunities in Kuwait for Vietnamese enterprises, not only in the coffee sector.

The newly opened café is the fourth Coffilia branch of the system and the first branch in foreign markets.

The café opened at a time when more and more Kuwaiti people choose Vietnam as a new tourism destination. The café is hoped to attract many travelers in the Gulf market to learn about Vietnamese country and people.

Luong Bang