CJ E&M, the leading entertainment and media content company of the Republic of Korea, will open the first overseas television channel exclusively for airing “hallyu” content in Vietnam, Malaysia and Hong Kong (China).

CJ E&M from the Republic of Korea will open ​a TV channel exclusively for airing “hallyu” content in Vietnam, Malaysia and Hong Kong (China).

The company said on April 3 that it plans to launch a channel called “TV Blue” in Vietnam, “tvN Movies” in Malaysia, and “CJ Entertainment Pack” in Hong Kong to provide fans there with Korean movies, pictures and K-pop music.

TV Blue will be operated by the company’s unit in Vietnam, CJ Blue Corp., by leasing the Vietnamese TV channel VTC5 by 2022.

After the pilot service, it will go into full service in June.

VNA