Amid rising speculation, Ducati's Northern Vietnam distributor has clarified that reports of the brand's Hanoi showroom permanently closing from April 1 are not entirely accurate.

Over the past few days, news of the distributor CT-Wearnes announcing the temporary suspension of operations at the Ducati Hanoi showroom has sparked significant concern among motorcycle enthusiasts.

Many customers in northern Vietnam have expressed anxiety over the availability of official maintenance and the accessibility of new Ducati models.

Temporary suspension of new model display

Bui Manh Thai, Ducati's Northern Vietnam Sales Manager, has stated that the information regarding the complete shutdown of the Hanoi showroom is incorrect.

In reality, Ducati is merely halting the display of new models at the showroom. Meanwhile, maintenance, repair, and warranty services will continue as usual at the same location.

"Due to a strategic business adjustment, the Ducati Hanoi showroom will cease displaying new motorcycles. Currently, northern customers wishing to purchase Ducati bikes must place orders through the Ho Chi Minh City showroom. However, we remain committed to facilitating the delivery of bikes to Hanoi upon request. Additionally, after-sales services at the Ducati Hanoi Service Center will continue without interruption," Mr. Thai said.

Ducati's global legacy and presence in Vietnam

Ducati, one of the world’s most renowned motorcycle brands, was founded in 1926 and is headquartered in Bologna, Italy.

Known for its high-performance, sporty designs with a distinctly Italian flair, Ducati's flagship models include the Monster, Panigale, Multistrada, Diavel, and Streetfighter series, which cater to both street and track riding enthusiasts.

Entering the Vietnamese market in 2010, Ducati quickly gained traction among local motorcycle enthusiasts. Showrooms were established in both Hanoi and Ho Chi Minh City, providing a wide range of official models and high-quality after-sales services.

However, Ducati motorcycles remain premium products, often priced higher than average in the Vietnamese market.

Despite the brand’s prestigious reputation, Ducati faces fierce competition from major rivals, including Honda BigBike, Yamaha Revzone, Triumph Tiger, and BMW's Sportbike series.

The closure of the new model showroom in Hanoi, after nearly four years of operation since June 2021, highlights the increasingly competitive nature of Vietnam’s high-capacity motorcycle market.

Hoang Hiep