About 80 percent of problems arise because information cannot be transmitted correctly, sufficiently and clearly. Wrong information may lead to a loss of billions of dong, but it’s difficult to blame responsibility on individuals.

Meanwhile, projects’ files, print copies, from design to construction and completion, sometimes need many containers or storehouses with hundreds of sqm.

The traditional storage of documents related to market survey, customer care and residents leads to a loss of opportunity as the role of data cannot be promoted.

And data in a real estate firm needs technology to reduce the workload and personnel, thus improving profits and sustainability. 

Changing habits

The first thing needed for digital transformation is awareness of business owners or leaders. Many owners think that digital transformation simply means installing computers with internet connection and using tools such as scanning, email and chatting (Zalo). But in fact, this is just digitalization, a basic part of digital transformation.

It is necessary to give enough decision-making power to directors (C-level) and have consensus among the group.

Awareness 

Many enterprises use cracked software. This blocks synchronization with cloud data and creates back doors for hackers to attack.

Catching up with technological trends 

In many cases, business leaders don’t have deep knowledge about technology and have information technology officers who give advice on digital transformation with old technologies.

Using the right tools 

Software developers clearly specify purposes for tools – personal or for businesses or enterprises. Zalo, Viber and Telegram, for example, are Instant Messengers. Slack and Click up are tools for collaboration.

One of the big barriers that sometimes leads to failure is ‘habit’.

It is not difficult to use technological tools as it was 10-15 years ago. Most apps are designed with a friendly interface and people just need 5-30 minutes to change their habits. 

Ngo Tuan Khoi (Chair of Siem)