VietNamNet Bridge - Since Vietnam mostly exports raw coffee instead of processed products, the sharp coffee price fall in the world market has had immediate impact on its exporters and growers.

VietNamNet Bridge - Twenty-one tons of coffee in Dak Nong province made of battery powder have been seized as ‘dirty coffee’. However, no one can define what ‘clean coffee’ means.

VietNamNet Bridge - The domestic coffee market in the past was controlled by big players Trung Nguyen, Nestcafe and Vinacafe. But now the competition is stiff, with the presence of many strong brands.

VietNamNet Bridge - Vietnam is the world’s second largest coffee exporter, after Brazil. However, Vietnam’s coffee export value remains moderate as exports are mostly coffee beans, or unprocessed coffee.

Dang Le Nguyen Vu, the owner of the Vietnamese well- known Trung Nguyen coffee brand, who has been called the Vietnamese “coffee King” has triggered a public quarrel when he publicly made derogative remarks about Starbucks’ coffee.