This year marks the first time that customers are able to purchase carp-shaped jelly.

Shop owner Le Thuong notes that she has so far received 600 orders from customers looking to buy carp-shaped jelly.

As well as the jelly products, carp-shaped sticky rice in various sizes and colours is proving to be another extremely popular item.

Not only is their appearance elaborate, but they taste delicious and come in  in a variety of types.

Customers are spoiled with a range of choice when making their purchase, with each pair of carp-shaped jelly being worth VND90,000.

Hatinh/VOV