VietNamNet Bridge - An abundance of films, copyrighted films with no ads and high image quality are great advantages that will help Netflix compete with existing pay-TV programs. 

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 An abundance of films, copyrighted films with no ads and high image quality are great advantages that will help Netflix compete with existing pay-TV programs

Reuters reported that Netflix, which has expanded into more than 60 countries, had once said it aimed to reach 200 countries by the end of 2016. Netflix last year had 43 million users in the US and 69.17 million worldwide.

Most new films and famous TV programs can be found on Netflix. And no ad banner appears in the videos.

Meanwhile, the 4K video quality could also be seen as a great advantage that no other existing services can have.

All these factors are believed to make Netflix a good choice for Vietnamese viewers. 

Most new films and famous TV programs can be found on Netflix. And no ad banner appears in the videos.

Netflix is believed to apply more flexible service policies when conquering new markets. It offers a one-month free service to new clients. Users can stop using the service right after the one-month free use without having to pay any dong.

The service fee is quoted in Vietnamese and Vietnam dong. This, as commented by analysts, showed Netflix’s strong determination to satisfy Vietnamese clients.

At present, there is no Vietnamese content on the system. Vietnamese would prefer Vietnamese programs, especially middle-aged people, who are the most regular TV viewers.

Meanwhile, other potential clients, who don’t like TV programs and prefer films and entertainment programs, cannot watch videos on Netflix because they cannot understand the content if there are no subtitles in Vietnamese. 

Not all films in Vietnamese can be found on Netflix. Some new films can only be watched on Netflix in North America only because of the producers’ policies.

In principle, Netflix can be used on many popular devices. However, it doesn’t work perfectly all the time. 

Some Vietnamese complained that they either could not watch videos on their devices, or the images were very bad.

Meanwhile, Netflix’s Vietnamese rivals can fix the problems because they understand the quality of internet connection and terminal devices in Vietnam.

Regarding the service fee, the required minimum fee of VND180,000 a month may make many Vietnamese balk at signing up.

It’s highly possible that Vietnamese would be satisfied with Pubvn and HDViet which charge them less than VND50,000 a month.

Tuoi Tre quoted inspectors from the Ministry of Information and Communication as affirming that Netflix was violating Vietnamese law. 

Meanwhile, Thoi bao Kinh Te SaiGon quoted its source saying that Netfix was not violating laws, because providing services across the border is allowed by the rules of WTO, of which Vietnam is a member.

How to tax Netflix, Facebook and Google is an intricate question for Vietnamese state management agencies.


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