VietNamNet Bridge – In the past, BlackBerry was the brand everyone would think of when considering to buy smart phones. However, things are different now.
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BlackBerry’s products of RIM have become no favorite any more in Vietnam, like
any elsewhere in the world, because consumers have been attracted more by
iPhones, Android-run products, or Windows Phone 8.
The absence of BlackBerry’s products on the shelves of many big distribution
chains has led to the pessimistic forecasts that the brand would have no
position in the Vietnamese market.
Hung, the owner of a shop specializing in trading BlackBerries on Hong Mai
Street in Hanoi, said the products still can be sold, but the sales have dropped
dramatically.
Thinh, also a BlackBerry dealer, complained that the sales have been going very
slowly. Therefore, he has been living on the services of fixing errors in
BlackBerries and serving loyal clients.
Trang, the manager of a shop on Quan Thanh Street, said that since iPhones have
been on fashion, people now turn their backs to BlackBerries. A lot of people
refuse BlackBerry’s products because they believe this is the growing tendency
in the world. Others would feel ashamed if they have BlackBerries instead of
iPhones.
However, BlackBerry still has its loyal fans. Hung said sometimes he still
receives the clients who ask to buy the products. However, the products they
want are mostly the old models, including 8700, 8900, 9000, and at low prices.
He said that most of the buyers are students who want smart phones but don’t
have much money to buy iPhones, and those people, who have been using
BlackBerries long enough to become the brand’s loyal fans.
Therefore, though Hung still can sell BlackBerry, he still feels unsatisfactory
about the business, since the sales cannot bring high profits.
While low cost BlackBerries have been selling well, high grade BlackBerries have
been left unsold, because they are too expensive, while they don’t have
outstanding features. Modest 9790 is a typical example.
Dan, a student, who sought to buy a BlackBerry, said he still loves BlackBerry
with the good design that other branded products cannot have. Especially, the
prices of the products are reasonable, if noting that they have high quality.
Meanwhile, Huy, also a loyal client of BlackBerry, said he likes the products
because of the powerful battery with which he does not have to charge regularly.
Ha, a friend of Huy’s, said he was attracted by the keyboard of the BlackBerry
he borrowed from his brother. Therefore, he decided to use a BlackBerry instead
of the Nokia C3-00 he once had.
Some clients may feel unpleased when meeting the troubles with BlackBerries.
Most of the products available at the shops in Vietnam are second hand products,
which may have problems both in software and hardware. However, shop owners have
affirmed that the errors can be easily fixed.
While some smart phone dealers keep pessimistic about the future of the
products, others still believe that the situation would be better, affirming
that they would continue trading BlackBerries.
Opinions still vary about the future of BlackBerries in Vietnam. Some believe
that once BlackBerry 10 hits the market, the demand for the products would rise
again. Meanwhile, others believe that BlackBerries would have no more attractive
things. And the remaining people say they cannot say anything until the new
series is marketed.
GenK