VietNamNet Bridge – Many young people are sacrificing their health for a desirable body, using supplements for muscle growth.

VietNamNet Bridge - Many young people can earn thousands of dollars a month just by uploading video clips on Youtube.

VietNamNet Bridge – Advertising firms are again complaining that the advertising law is a “step back” in the process of administrative reform.

 VietNamNet Bridge – The Ministry of Finance, after many years of turning a deaf ear to business complaints, has agreed to lift the spending on ceiling on ads in an effort to help businesses improve their competitiveness.

At present, foreign ad firms are believed to be the strategists who build creative advertisement thinking for clients, while Vietnamese are just the hired workers to implement the strategies. But things will change soon.

 The smart phone boom has brought the golden opportunity to enterprises to polish their images at reasonable costs. Analysts believe that it is now the time of mobile marketing.

 VietNamNet Bridge – Performers who lip-sync or wear inappropriate clothes will now have to pay fines of VND5- 10 million (US$238-476),

While posting ads on buses has been very popular in big cities like Hanoi, Hai Phong and Da Nang, the ads on buses still have been prohibited in HCM City for the last 10 years.

Vietnamese businesses are still poor with limited financial capability. However, they still spend big money on advertisement campaigns.

The market for functional foods is in chaos. These products are advertised as wonderful remedies that can cure all kinds of diseases, even cancer. The price is also “sky high”. Many people have become victims of false advertisement.

Running out of money, business plans get stuck because of lacking capital, businesses have to sell vacancies on billboards to “keep mouth and soul together.”

VietNamNet Bridge – In the context of the low market demand, manufacturers and service providers have to use original methods to attract customers.